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Wheel of Formats time again

Weekly calorie average: 1,877.9

Step 1: Change the formats on all of the company's stations.
Step 2: Don't advertise the new formats.
Step 3: ???
Step 4: PROFIT! (or not.)

SoCo Radio flipped the formats of their FM stations again.  The "Kiq'n" country format formerly on 93.9/94.7 has moved to 103.3, giving it a stronger signal again. The new 93.9/94.7 format is classic hip hop called "Buzz."  Easy 101.3 has changed to ESPN.  I didn't listen during the week, so I don't know if 101.3 will be all-sports or still carry the midday Radio Shopping Show (which is also on two AM stations.)

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